[PDF.45as] Branded!: How Retailers Engage Consumers with Social Media and Mobility
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Branded!: How Retailers Engage Consumers with Social Media and Mobility
Bernie Brennan, Lori Schafer
[PDF.tk28] Branded!: How Retailers Engage Consumers with Social Media and Mobility
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| #2488680 in Books | 2010-10-19 | Original language:English | PDF # 1 | 9.40 x1.02 x6.30l,1.05 | File type: PDF | 288 pages||2 of 2 people found the following review helpful.| Great Read for Traditional Marketers!|By Mickie Miller|If you are a traditional marketing executive who wants to leverage social media (blogs, Facebook, Twitter etc.) and mobile, but having trouble figuring it all out: Read Branded!! It is the first book written that actually provides the insight needed to effectively extend consumer communication channels. The book's focus||Insightful and well written. (Retail Systems, May 2011).|From the Inside Flap||Consumers have become technology savvy: they blog about product reviews and customer service, instantly do comparison price checks from their m
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's...
You can specify the type of files you want, for your gadget.Branded!: How Retailers Engage Consumers with Social Media and Mobility | Bernie Brennan, Lori Schafer. Which are the reasons I like to read books. Great story by a great author.
