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Behavioral Marketing: Delivering Personalized Experiences At Scale

Dave Walters




[PDF.dn05] Behavioral Marketing: Delivering Personalized Experiences At Scale

Behavioral Marketing: Delivering Personalized  Dave Walters epub
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 | #402146 in Books |  2015-08-24 | Original language:English | PDF # 1 |  9.10 x1.00 x6.00l,.0 | File type: PDF | 256 pages

||0 of 0 people found the following review helpful.| Comprehensive Book on Digital Customer XP. Know Your Customer -- Really, Really Well.|By Anand Thaker|As someone who has been working in the MarTech space for over 15 years, I feel Dave Walters provides a very comprehensive look on leveraging online engagements and meaningful moments to deliver better digital customer experiences. Consumers spending more than 80-90% of resear|From the Inside Flap||Selling customers on features, prices, and transactions is yesterday's strategy. To win over customers and convert them to brand evangelists requires delivering stellar customer experiences again and again to solidify a long-term relationsh

Grow revenue by leveraging behavioral marketing during your next campaign

Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing—including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization—...

You can specify the type of files you want, for your device.Behavioral Marketing: Delivering Personalized Experiences At Scale   |  Dave Walters. A good, fresh read, highly recommended.

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