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Intelligent Content: A Primer

Ann Rockley, Charles Cooper, Scott Abel




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 | #1339315 in Books |  2015-09-25 | Original language:English | PDF # 1 |  8.50 x.39 x5.51l,.51 | File type: PDF | 144 pages

||0 of 0 people found the following review helpful.| It IS a wonderful primer to the possibilities that intelligent content open for ...|By Laura Creekmore|I consult regularly with clients on how to make their content operations more effective. I've started recommending this book often, in both client conversations and in presentations I made at industry conferences. It IS a wonderful primer to the possibilities that intelligent

Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers.

Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information y...

You can specify the type of files you want, for your device.Intelligent Content: A Primer   |  Ann Rockley, Charles Cooper, Scott Abel. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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