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Paid Attention: Innovative Advertising for a Digital World

Faris Yakob




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 | #116030 in Books |  Yakob Faris |  2015-04-28 | Original language:English | PDF # 1 |  9.21 x.46 x6.14l,.0 | File type: PDF | 216 pages

 | Paid Attention Innovative Advertising for a Digital World

||3 of 3 people found the following review helpful.| An excellent work - substantive, insightful, short.|By Kim Patrick Kobza|An excellent work with exceptional currency. In my experience, Paid Attention was substantive enough to add knowledge, insightful enough to help me "break frame", and short enough to hold my attention. All in all well worth reading if you are a marketer, a technology executive with a business model predica| |
"This fantastic book will challenge how you think and view the world – it also happens to be incredibly useful for anyone who wants to understand the current and future direction of advertising. Faris takes us on a journey through communications the

Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer people, as audiences consume endless streams of content across different platforms. When you can no longer buy enough attention for advertising to remain efficient -- how do brands respond?

Spanning communication theory, neuroscience, creativity and innovation, media...

You easily download any file type for your gadget.Paid Attention: Innovative Advertising for a Digital World   |  Faris Yakob. I was recommended this book by a dear friend of mine.

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