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Word of Mouth Marketing: How Smart Companies Get People Talking

Andy Sernovitz




[PDF.bj85] Word of Mouth Marketing: How Smart Companies Get People Talking

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 | #1009372 in Books |  2006-11-01 |  2006-11-01 | Original language:English | PDF # 1 |  9.00 x.47 x6.00l, | File type: PDF | 216 pages

||0 of 0 people found the following review helpful.| Inspiring read|By K. Livingood|I think every marketing and PR person, every customer service rep, and every exec should have to read this. Ok, honestly, I thought most of it was pretty obvious, but apparently others don't because NO ONE does it (well, lots do, but not enough). I've been saying for a long time that if one big company decided to have good customer service/support| |''I highly recommend this book because it is so practical, tactical, and hysterical.'' --Guy Kawasaki, author of Rules for Revolutionaries| ''It's brief. It's elementary. It's obvious. But the truth often is. Read this book to relearn what you always knew just

Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of...

You easily download any file type for your device.Word of Mouth Marketing: How Smart Companies Get People Talking   |  Andy Sernovitz. A good, fresh read, highly recommended.

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