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The New Media Driver's License: Using Social Media for More Productive Business and Marketing Communications

Richard T. Cole Ph.D., Derek Mehraban




[PDF.zk32] The New Media Driver's License: Using Social Media for More Productive Business and Marketing Communications

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 | #2188717 in Books |  2012-01-15 |  2012-01-15 | Original language:English | PDF # 1 |  9.00 x.75 x6.00l,1.05 | File type: PDF | 268 pages

||2 of 3 people found the following review helpful.| An excellent resource for anyone working in marketing...|By Ross, Ann Arbor|I have read a ton of books on digital marketing, some better than others. What most often frustrates me is the balance between the breadth of topics covered and the depth in which they are dissected. Most books do one or the other, cover a lot of topics with out detail or dive into a single concept igno|About the Author|
|Dr. Richard T. Cole (http://en.wikipedia.org/wiki/Richard_T._Cole) is a recognized expert in PR, which he calls "public relationships." He has owned a PR company and served as the press secretary and chief of staff to a Michigan governor.

If you are looking to understand social media marketing, search engine optimization, blogging, digital public relations, Google, and more, then this book is for you. Whatever your job title, these skills will help you go far in this new world of digital media. After reading this new media resource, you will be better equipped to build your personal brand through new media and position yourself for success; use digital marketing to help sell products or find new v...

You can specify the type of files you want, for your device.The New Media Driver's License: Using Social Media for More Productive Business and Marketing Communications   |  Richard T. Cole Ph.D., Derek Mehraban.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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