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Competitive Social Media Marketing Strategies (Advances in Marketing, Customer Relationship Management, and e-Services)

Wilson Ozuem




[PDF.jl42] Competitive Social Media Marketing Strategies (Advances in Marketing, Customer Relationship Management, and e-Services)

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 | #6198125 in Books |  Ingramcontent |  2016-02-02 | Original language:English | PDF # 1 |  11.02 x.81 x8.50l,2.37 | File type: PDF | 317 pages

 | Competitive Social Media Marketing Strategies

||About the Author|Wilson Ozuem is Associate Professor of Digital Marketing at Regents University London (UK). His research interests include the implications of information technology for decision making by marketers and consumers. The results of his resea

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence.

Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers use of these online communities. Hi...

You can specify the type of files you want, for your gadget.Competitive Social Media Marketing Strategies (Advances in Marketing, Customer Relationship Management, and e-Services)   |  Wilson Ozuem.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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