[PDF.89ls] In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters

In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters

[PDF.qn75] In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters

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 | #835056 in Books |  2006-09-26 | Original language:English | PDF # 1 |  9.02 x.93 x5.98l,1.13 | File type: PDF | 408 pages

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||0 of 0 people found the following review helpful.| History of software industry through the 90s.|By James Hayes|Easy read that reviews recent history of software industry. Author takes perspective of disenfranchised coder with limited understanding of business and markets. It is an interesting review of how hot products disappear quickly. General point is that defending today's product without continuing to improve leads to dem|About the Author|Merrill R. (Rick) Chapman is the author of the first edition of In Search of Stupidity. He has worked in the software industry since 1978 as a programmer, salesman, support representative, senior marketing manager, and consultant for many differ

Includes new chapters and a "What have we learned?" analysis of all original chapters

Offers practical advice on avoiding PR disaster.

Includes a new foreword by Eric Sink

You easily download any file type for your gadget.In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters   |  Merrill R. (Rick) Chapman. I was recommended this book by a dear friend of mine.

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