[PDF.34zu] The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business
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The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business
Timothy R. Pearson
[PDF.sm49] The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business
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| #329466 in Books | McGraw-Hill | 2011-07-25 | 2011-08-15 | Original language:English | PDF # 1 | 9.00 x.62 x6.00l,.80 | File type: PDF | 256 pages | ||63 of 65 people found the following review helpful.| Reigniting Business? Here's An App For That.|By BazG|In an age when the unexpected can be reliably expected to occur without notice, it's imperative for companies to be prepared to reinvent at a moment's notice. While "reinvention" may sound like an unnecessarily drastic overhaul for many brands and businesses, it may be more easily viewed as the full spectrum equivalent of h|About the Author||Timothy R. Pearson was president and CEO of Zyman Group, a leading international management consulting firm serving the Global 1,000. He has also served as Vice Chair, Global Managing Partner, Marketing and Communications (and first Chie
The New York Times and USA Today Bestseller!
Reinvent your marketing to keep up with an ever-changing marketplace
“A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world.” ―Robert Hanson, President, Global Levi’s® Brand, Levis Strauss & Co.<...
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