[PDF.39ra] Internet Marketing: Integrating Online and Offline Strategies

Internet Marketing: Integrating Online and Offline Strategies

[PDF.hl72] Internet Marketing: Integrating Online and Offline Strategies

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 | #18795 in Books |  Cengage Learning |  2012-03-28 | Original language:English | PDF # 1 |  10.50 x8.25 x.75l,2.24 | File type: PDF | 512 pages

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||8 of 9 people found the following review helpful.| Poorly written. This book contains a wealth of info, unfortunately it could use a lot of editing|By Stephen Dougherty|If you are an instructor considering this text, please keep looking. The book is somewhat dated, but it's real problem is a lack of editing. There are random factoids scattered in with useful text which makes many passages unnecessarily confusing. For example:|About the Author|Mary Lou Roberts is Professor Emeritus of Management and Marketing at the University of Massachusetts Boston. She taught in the marketing area there for over 20 years. Her Ph.D. in marketing is from the University of Michigan. She is the senior

INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contempora...

You easily download any file type for your gadget.Internet Marketing: Integrating Online and Offline Strategies   |  Mary Lou Roberts, Debra Zahay. I really enjoyed this book and have already told so many people about it!

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