| #2124558 in Books | 2011-10-29 | 2011-10-26 | Original language:English | PDF # 1 | 9.19 x1.01 x7.00l,1.41 | File type: PDF | 400 pages||8 of 9 people found the following review helpful.| Disappointed But Useful|By John T. OFarrell|I was disappointed in Mastering Search Analytics by Brent Chaters (O'Reilly Publishing, October 2011, 359 pages). While full of accurate information on the different sub fields of `search', organic, paid, site, etc., there is so much unneeded content, often poorly presented, that the book became burdensome to read. In retrospect I f|About the Author|
|Brent Chaters, a Senior Leader of SapientNitro’s Analytics and Search practice, currently works with many fortune 500 companies and executives to help them better understand and improve their search and marketing strategies. A former
Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy—not just to improve your site’s search rankings, but to attract the right people and increase your conversion rate.
Learn how to measure, test, analyze, and interpret all of your search data with a wide array of analytic tools. Gain the knowledge you ne...
You can specify the type of files you want, for your device.Mastering Search Analytics: Measuring SEO, SEM and Site Search | Brent Chaters. Just read it with an open mind because none of us really know.
