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Integrating Social Media into Business Practice, Applications, Management, and Models


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 | #5830983 in Books |  Ingramcontent |  2014-06-30 | Original language:English | PDF # 1 |  11.02 x.81 x8.50l, | File type: PDF | 325 pages

 | Integrating Social Media Into Business Practice Applications Management and Models

||About the Author|In Lee is a professor in the School of Computer Sciences at the College of Business and Technology at Western Illinois University in the US. He is a two-time winner of the Research Excellence Award in the College of Business and Technolog

Social networking has emerged as a predominant form of communication and human interaction. Businesses have also adopted social networks as a means for interacting with consumers and conducting business activities. As a result of this widespread adoption, it is imperative for businesses to leverage social technologies to stay competitive in the global economy.

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