[PDF.68fg] Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki

Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki

[PDF.sz01] Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki

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 | #892328 in Books |  Rohit Bhargava |  2008-05-01 | Original language:English | PDF # 1 |  8.50 x.97 x5.80l,1.09 | File type: PDF | 302 pages

 | Personality Not Included Why Companies Lose Their Authenticity And How Great Brands Get it Back Foreword by Guy Kawasaki

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||2 of 2 people found the following review helpful.| Solid advice but nothing amazing|By Csuozzo|Before reading Personality Not Included by Rohit Bhargava I had a preconceived notion already that in business it is vital for your brand to have a personality, as I have learned that in my Consumer Behavior class already, so I was wondering if this book would just reinforce that feeling or slightly change it.
Personality began|From the Back Cover||“Personality Not Included breaks down the old barriers between marketing, advertising, and PR and shows you how to nail the single objective of it all: creating powerful conversations with your customers and getting them to choo

The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe...

You can specify the type of files you want, for your gadget.Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki   |  Rohit Bhargava. Just read it with an open mind because none of us really know.

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