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Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity (Advances in E-Business Research)

Vladlena Benson




[PDF.pd83] Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity (Advances in E-Business Research)

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 |  2016-08-31 | Original language:English |  11.02 x1.19 x8.50l,3.42 | File type: PDF | 525 pages

||About the Author|Vladlena Benson is a Course Director of the MA Management programme at Kingston Business

Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm.

Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussio...

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