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Internet Resources and Services for International Marketing and Advertising: A Global Guide (Global Guides to Internet Business Resources)

James R. Coyle




[PDF.bh62] Internet Resources and Services for International Marketing and Advertising: A Global Guide (Global Guides to Internet Business Resources)

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 | #9337374 in Books |  Greenwood |  2002-05 | Original language:English | PDF # 1 |  10.00 x.81 x7.01l,1.69 | File type: PDF | 320 pages

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|| |..."a truly useful collection of Web resources on marketing and advertising. Considering its reasonable price and excellent coverage and indexing, the reviewer recommends this work for any business collection with the caveat that it will need to be updated fre

The Internet has had a tremendous impact on worldwide advertising and marketing practices. This comprehensive guide provides information on the international marketing and advertising industries of over 150 countries and regions and includes over 2,000 Web sites containing free information on the subject. Also covered is information on many related marketing subspecialities including direct marketing, customer relationship management, graphic design, retailing, distri...

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