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www.advertising: Advertising and Marketing on the World Wide Web (Design Directories)

Richard Adams




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 | #7037709 in Books |  Watson-Guptill |  2003-03-01 |  2003-03-01 | Original language:English | PDF # 1 |  .64 x8.32 x9.42l,1.59 | File type: PDF | 192 pages

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||7 of 8 people found the following review helpful.| Web Marketing And Online Advertising - New And Improved|By Diane Cipollo|Online advertising has become an important part of any company's overall marketing strategy. Only a few years ago the main form of online advertising was the static banner ad. The author, Richard Adams, explains why this old form of web advertising failed and how it has evolved into the interactive, cross

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