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Marketing Communications: Offline and Online Integration, Engagement and Analytics

P. R. Smith, Ze Zook




[PDF.za03] Marketing Communications: Offline and Online Integration, Engagement and Analytics

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 | #1130902 in Books |  Zook Ze |  2016-02-28 | Original language:English | PDF # 1 |  9.75 x.87 x7.50l,.0 | File type: PDF | 600 pages

 | Marketing Communications Offline and Online Integration Engagement and Analytics

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Praise for the previous edition:

Presenting modern marketing communication theories and tools in an accessible and jargon-free way, this new sixth edition of Marketing Communications, has been updated to specifically focus on integrating online and offline techniques with a social media approach.  All the chapters include new mini-case studies and real-life examples to reflect the many digital developments which have occurred since the fifth edition's publication in 2011.



You easily download any file type for your device.Marketing Communications: Offline and Online Integration, Engagement and Analytics   |  P. R. Smith, Ze Zook. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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