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Meatball Sundae: Is Your Marketing out of Sync?

Seth Godin




[PDF.vb94] Meatball Sundae: Is Your Marketing out of Sync?

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 | #1410335 in Books |  Portfolio Trade |  2012-04-24 |  2012-04-24 | Original language:English | PDF # 1 |  7.00 x.70 x5.02l,.39 | File type: PDF | 256 pages

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||0 of 0 people found the following review helpful.| It's Europe time now|By FRANCESCO FERZINI|Despite the fact that it was published in 2007 I do strongly believe that Seth's book is still up to date and might come in handy for people living outside the States.

Lots of wonderful ideas with regards to the web, marketing and other sub-disciplines come out from the United States, that is a fact. Many of them come out fro|From Publishers Weekly|Godin's latest business handbook (after Small Is the New Big and The Dip) revisits some of his most popular marketing advice, while emphasizing that it can't just be applied willy-nilly. In past decades, he says, companies we

Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don't care, as long as it’s shiny and new. 

Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck! 

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