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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less (Business Books)

Joe Pulizzi




[PDF.st62] Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less (Business Books)

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 | #61047 in Books |  McGraw-Hill |  2013-09-24 | Original language:English | PDF # 1 |  9.30 x1.23 x6.80l,1.42 | File type: PDF | 352 pages

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||52 of 54 people found the following review helpful.| How to win customers on the Internet|By John Gibbs|Advertising is not dead, but content marketing is the driver that leading companies now use to capture the hearts and minds of their customers, according to Joe Pulizzi in this book. We need to be epic with our content marketing, focusing more on our customers and less on our products; to sell more, we need to be marketing ou| |"This is a brilliant canter through the rapid and ever changing world of content marketing."|-JONATHAN MILDENHALL, VP of Global Advertising Strategy and Creative Excellence at Coca-Cola||"Joe Pulizzi may know more about content marketing than any person

NAMED one of  5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINE

Publishing is the NEW MARKETING.

 
How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?
 
Epic Content Marketing.
 
One of the world's leading experts on content marketing, Joe Puli...

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