[PDF.05bw] The Interface: IBM and the Transformation of Corporate Design, 1945–1976 (A Quadrant Book)
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The Interface: IBM and the Transformation of Corporate Design, 1945–1976 (A Quadrant Book)
John Harwood
[PDF.sg87] The Interface: IBM and the Transformation of Corporate Design, 1945–1976 (A Quadrant Book)
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| #1964104 in Books | John Harwood | 2016-08-15 | Original language:English | 10.00 x.70 x7.00l,.0 | File type: PDF | 288 pages | The Interface IBM and the Transformation of Corporate Design 1945 1976 Quadrant Book||18 of 20 people found the following review helpful.| Good intentions but inaccurate and misleading|By Tom Hardy|I applaud the author's objective to present the historical context of the IBM Design Program as being the first comprehensive effort of an American corporation to successfully transform corporate identity across a broad range of design on a global basis. This extraordinary effort by Eliot Noyes, Paul Rand and Charles||
"||In this fascinating book, John Harwood shows clearly and convincingly how architects and industrial design consultants calculatedly worked with IBM to shape the public image of the corporation and its products. The Interface is eye-opening.||&md
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In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM’s corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed—a story told in full for the first time in John Harwood’s The Interface—remade IBM in a way that would also transform the r...
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