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| #4757101 in Books | 2011-11-15 | Original language:English | PDF # 1 | 9.00 x6.10 x6.00l,1.65 | File type: PDF | 272 pages||4 of 4 people found the following review helpful.| A very good analysis of how to translate your brand online|By The Marketing Guy Who Drives Sales -r|Ian Cocoran does a great job in this book describing that you must first understand what your brand stands for on all levels and then decide how to best convey those core brand values online. He reinforces my idea that creating brand awareness does not mean much unless and until||“Ian Cocoran covers the nuts and bolts, winners and losers of branding on the Internet. Much can be learned from this book.” (Alycia de Mesa, Brand Consultant and author of Before The Brand )|About the Auth
Use the Internet to enhance your company’s brand identity! Marketers, managers, business owners, and entrepreneurs will find a wealth of tips and strategies for building a web presence that can increase revenue, improve customer relations, and boost brand loyalty.
Digital brand expert Ian Cocoran explains the traditional theories of branding and explores the ways in which they can be applied to web sites, no matter what the given industry or field. The ...
You can specify the type of files you want, for your device.The Art of Digital Branding | Ian Cocoran. I really enjoyed this book and have already told so many people about it!
