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Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management

Rajagopal




[PDF.uj82] Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management

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 | #5395508 in Books |  IGI Global |  2012-04-30 | Original language:English | PDF # 1 |  11.02 x.81 x8.50l,2.40 | File type: PDF | 301 pages

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|| |The businessmen, managers and leaders of today need not only skills to act in efficiently but also to master the thinking process associated with business decisions. This book contains new examples from a variety of real-world applications.- Erdener Kaynak, Pr

Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing.

Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexit...

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