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The Long Tail: Why the Future of Business is Selling Less of More

Chris Anderson




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 | #157145 in Books |  2006-07-11 |  2006-07-11 | Original language:English | PDF # 1 |  9.25 x.0 x6.13l,1.02 | File type: PDF | 256 pages

 | What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?

||1 of 1 people found the following review helpful.| The Tails of Two Cats: Manx and Maine Coon|By W. Green|The Manx Cat,the powerful King of the Land of Hollyork,was fat and smoked big cigars. He drank martinis for lunch. All day he bellowed, blustered and belched from his throne atop a tall, glassy tower in the big city. Beautiful girls waited on him hand and foot, hoping for an opportunity to please him. He had everything, and|From Publishers Weekly|Wired editor Anderson declares the death of "common culture"—and insists that it's for the best. Why don't we all watch the same TV shows, like we used to? Because not long ago, "we had fewer alternatives to compete for our sc

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?

"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to...

You can specify the type of files you want, for your gadget.The Long Tail: Why the Future of Business is Selling Less of More   |  Chris Anderson. A good, fresh read, highly recommended.

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