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Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics)

Amy Van Looy




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 | #3265858 in Books |  2015-09-15 | Original language:English | PDF # 1 |  9.25 x.63 x6.10l,1.23 | File type: PDF | 250 pages

|| ||“This book … is an undergraduate textbook. But I must say that I have reviewed and read other undergraduate textbooks but this one in particular it is really well-written and it is really on the right level. … I want to say that this is a

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics...

You easily download any file type for your device.Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics)   |  Amy Van Looy. I really enjoyed this book and have already told so many people about it!

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