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Search Engine Advertising: Buying Your Way to the Top to Increase Sales (2nd Edition)

Kevin Lee, Catherine Seda




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 | #2713425 in Books |  2009-05-29 | Original language:English | PDF # 1 |  9.03 x.59 x7.03l,1.02 | File type: PDF | 288 pages

||2 of 2 people found the following review helpful.| Well done introduction. Author is very responsive if contacted.|By Mark Schulman|I bought this book primarily because it comes with a $200 Microsoft adCenter promotional code. I had a small difficulty redeeming the code and the author, Kevin Lee, responded very quickly to my email and helped me redeem the code. Kevin's helpful attitude is apparent throughout the book as well.From the Back Cover|"A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!"|-Danny Sullivan, Editor SearchEngineWatch.com |Nothing delivers high-quality traffic like the search engines, but if

“A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!”
—Danny Sullivan, Editor SearchEngineWatch.com

Nothing delivers high-quality traffic like the search engines, but if you’re not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. P...

You can specify the type of files you want, for your gadget.Search Engine Advertising: Buying Your Way to the Top to Increase Sales (2nd Edition)   |  Kevin Lee, Catherine Seda. A good, fresh read, highly recommended.

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