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Perspectives on Social Media Marketing

Stephanie Agresta, B. Bonin Bough, Jason I. Miletsky




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 | #298417 in Books |  Course Technology PTR |  2010-10-04 | Original language:English | PDF # 1 |  9.25 x6.25 x1.00l,1.07 | File type: PDF | 304 pages

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||0 of 0 people found the following review helpful.| Social Media Revolution|By Customer|I like this book because it shed light on important updated marketing concepts and Mr. Bough is absolutely on point with the developments of social media marketing and how we as marketers and Organizations can use the strategies to achieve goals and objectives. Thanks
Ramchandar Motiram
New Jersey City University
Marketing Stu| |"Bough and Agresta offer a radically different view than traditional marketers of what it takes to connect a brand with consumers today. In this Perspectives version, the authors explain that social media is about conversations, not campaigns. It is an insight

PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical an...

You can specify the type of files you want, for your gadget.Perspectives on Social Media Marketing   |  Stephanie Agresta, B. Bonin Bough, Jason I. Miletsky. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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