[PDF.75ra] Customer-Centric Marketing: Supporting Sustainability in the Digital Age

Customer-Centric Marketing: Supporting Sustainability in the Digital Age

[PDF.tg91] Customer-Centric Marketing: Supporting Sustainability in the Digital Age

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 | #1453232 in Books |  imusti |  2015-02-28 | Original language:English | PDF # 1 |  9.00 x.59 x6.00l,.0 | File type: PDF | 256 pages

 | Kogan Page

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||About the Author||Neil Richardson teaches marketing at Leeds Beckett University. He is an author and an experienced marketing, sales and customer service manager.  His books include Develop Your Marketing Skills, Develop Your PR Skills

A major challenge facing businesses today is how to grow while engaging in recognizably sustainable practices. It is not enough to just be sustainable; the challenge is communicating it and getting the customer involved in the message. Customer-Centric Marketing addresses sustainable marketing planning, its barriers, and how to overcome them by demonstrating how sustainable development practices and digital marketing techniques work naturally together to add va...

You can specify the type of files you want, for your device.Customer-Centric Marketing: Supporting Sustainability in the Digital Age   |  Neil Richardson, Neil Kelley, Jon James. I was recommended this book by a dear friend of mine.

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