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Unleashing the Killer App: Digital Strategies for Market Dominance

Larry Downes, Chunka Mui




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 | #1901793 in Books |  Harvard Business Review Press |  2000-03 | Original language:English | PDF # 1 |  9.20 x.78 x6.16l,.75 | File type: PDF | 243 pages

 | Great product!

||4 of 5 people found the following review helpful.| Good framework, then falls flat.|By Dan Ezrow (ezrowda@yahoo.com)|Downes and Mui do as good a job as anyone setting out a framework for the issues at hand. Having done this, they go on to trot out superficial, irrelevant, or wrong examples to support their points. E-commerce is legit, don't get me wrong, but they spend a lot of time speaking in reverential tones about how e|.com |You don't have to look far to see that technology is driving today's economy. Turn on CNBC, open The Economist, scan the Wall Street Journal--you'll find that technology is the prime force creating growth in almost every industry. In

Offers a progressive guide to transforming your company into a place where killer apps are born. This title identifies the twelve fundamental design principles for building killer apps. It illustrates these principles with classic stories from history and examples from a range of industries that have successfully developed killer apps.



You can specify the type of files you want, for your device.Unleashing the Killer App: Digital Strategies for Market Dominance   |  Larry Downes, Chunka Mui. I really enjoyed this book and have already told so many people about it!

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