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Bandwagon Effects in High Technology Industries (MIT Press)

Jeffrey H. Rohlfs, Hal R. Varian




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 | #2053533 in eBooks |  2003-01-24 |  2003-01-24 | File type: PDF

|| ||"This book is a gem; Rohlf's writing is straightforward and very readable. The book is timely because its subject matter is at the heart of e-commerce."--Edward E. Zajac, Department of Economics, University of Arizona

|"A witty and accessible intro

Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards for videocassettes in the United States: Beta and VHS. Beta was widely regarded to have better picture quality, but VHS could record longer television programs. Eventually the selection o...

You can specify the type of files you want, for your device.Bandwagon Effects in High Technology Industries (MIT Press)   |  Jeffrey H. Rohlfs, Hal R. Varian.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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