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Social Media in the Public Sector Field Guide: Designing and Implementing Strategies and Policies

Ines Mergel, Bill Greeves




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 | #1716210 in Books |  Jossey-Bass |  2012-11-13 | Original language:English | PDF # 1 |  9.30 x.45 x7.10l,.80 | File type: PDF | 224 pages

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||1 of 1 people found the following review helpful.| Provides Practical Advice on This Topic|By J. Schulz|Local governments have been using electronic communication since the late 1990s. But the rise of social media puts pressure on governments to begin to use the new social media technologies in addition to the old.

The Social Media in the Public Sector Field Guide takes on this topic and provides a comprehensive appr|About the Author||Ines Mergel is assistant professor of public administration at the Maxwell School of Citizenship and Public Affairs and the School of Information Studies (iSchool) at Syracuse University. |Bill Greeves is the chief information officer for Wake

Stocked with real-life examples and case studies, this book explores myriad social media tools and provides step-by-step guidance on how to implement them based on mission, goals, and strategy. Written in a jargon-free and accessible style, the book is a go-to resource for anyone in government who wants to put the power of social media to work for their organization.

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You easily download any file type for your gadget.Social Media in the Public Sector Field Guide: Designing and Implementing Strategies and Policies   |  Ines Mergel, Bill Greeves. I was recommended this book by a dear friend of mine.

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