[PDF.43ow] Playing to Wiin: Nintendo and the Video Game Industry?s Greatest Comeback
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Playing to Wiin: Nintendo and the Video Game Industry?s Greatest Comeback
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| #3992266 in Books | Wiley | 2011-02-15 | Ingredients: Example Ingredients | Original language:English | PDF # 1 | 8.68 x1.33 x6.42l,1.19 | File type: PDF | 256 pages | ||2 of 3 people found the following review helpful.| Very interesting topic, and well written book.|By Inon Zuckerman|Let me start by saying that I read this book right after finishing another book on the same topic, "Nintendo Magic: Winning the Videogame Wars" by Osamu Inoue. While I pretty much enjoyed "Nintendo Magic", and ended up giving it 4 stars in my review, I think that "Playing to wiin" is a much better book, and everyo||'...rarely told story of the comeback kids of Kyoto...thorough and well researched'. (Financial Times, January 2011). ' Nintendo was founded in 1889 as a playing card firm...a story wonderfully detailed in the new book Playing to Wiin.' (City AM, February 2011
How Nintendo reclaimed its spot at the top of one of the world's most competitive industries
Nintendo was once the dominant force in home video gaming--until Sony and Microsoft pummeled them with powerful new consoles. As those two giants battled each other for market share, Nintendo looked dead and buried. Then, true to its secretive, low-profile approach, Nintendo roared back into the market with its revolutionary Wii console and portable Nintendo DS system. ...
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