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Marketing Thought: Tools, Tactics and Strategies that Drive Results

Alex Littlewood




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 | #9406285 in Books |  Happy About |  2007-01-29 | Original language:English | PDF # 1 |  8.50 x.27 x5.51l,.38 | File type: PDF | 128 pages

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What is the next big idea to change the face of marketing? Marketing is all about meeting the needs and wants of the customer. While this statement remains a fundamental truth, the reality is that the focus and direction of marketing activities has always changed with the times, the socio-political climate, and the prevalent culture.

The content of this book was developed on the premise that revolutionary innovations begin with an idea that addresses a challenge, o...

You can specify the type of files you want, for your device.Marketing Thought: Tools, Tactics and Strategies that Drive Results   |  Alex Littlewood. Just read it with an open mind because none of us really know.

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