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Googled: The End of the World As We Know It

Ken Auletta




[PDF.nb27] Googled: The End of the World As We Know It

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 | #18641 in Books |  Ken Auletta |  2010-10-26 |  2010-10-26 | Original language:English | PDF # 1 |  8.50 x.90 x5.50l,.94 | File type: PDF | 432 pages

 | This version updated with 25 Business Maxims | A new afterword | Seventeen Chapters | four part book

||1 of 1 people found the following review helpful.| Great read|By Dylan O.|Glad I finally got around to this one. Much of Google's history has become pretty public knowledge but Auletta dives deeper than most. Whenever a company becomes as powerful as Google (i.e Microsoft, GM, GE, Disney, etc.) there is so much be learned in their history, successes and failures. I think society has accepted the value of biographies but these c|From Publishers Weekly|Two Googles emerge in this savvy profile of the Internet search octopus. The first is the actual company, with its mixture of business acumen and naïve idealism (Don't Be Evil is the corporate slogan); its brilliant engineering feats

"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen."
-San Francisco Chronicle


Just eleven years old, Google has profoundly transformed the way we live and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalis...

You can specify the type of files you want, for your gadget.Googled: The End of the World As We Know It   |  Ken Auletta. A good, fresh read, highly recommended.

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