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Electronic Commerce: A Manager's Guide

Ravi Kalakota, Andrew B. Whinston




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 | #5035358 in Books |  1997-01-02 | Original language:English | PDF # 1 |  9.20 x1.10 x6.20l,1.20 | File type: PDF | 448 pages

 | Computers & Internet | Internet

||1 of 1 people found the following review helpful.| Recommended Primer on E-commerce|By A Customer|An excellent book. The first book that got me interested in buying books on E-commerce. Most books in the past has been too expensive. I did not want to spend on expensive books until I am sure I am interested in knowing more and know what aspect of E-commerce for in-depth reading. After reading this book, I went on to buy other|.com |Electronic Commerce: A Manager's Guide, by online specialists Ravi Kalakota of the University of Rochester and Andrew B. Whinston of the University of Texas at Austin, is a thoroughly researched evaluation of the management and technology issues re

Taking a practical look at electronic commerce from the manager's perspective, this text integrates presentations of the present and future conduct of online business with existing and proposed networking technology and infrastructure. The work introduces the key players, and their capabilities and limitations in the convergence and the growth of the Internet and electronic commerce. It also describes the use of computer networks to buy and sell products, information and...

You can specify the type of files you want, for your device.Electronic Commerce: A Manager's Guide   |  Ravi Kalakota, Andrew B. Whinston. A good, fresh read, highly recommended.

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