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Commercializing New Technologies

Vijay K. Jolly




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 | #1740697 in Books |  Harvard Business School Press |  1997-01 | Original language:English | PDF # 1 |  1.48 x6.46 x9.55l,2.00 | File type: PDF | 410 pages

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||0 of 0 people found the following review helpful.| perfect condition|By Cem|came on time and not even a scratch.| |What separates successful new technologies from duds? Why has the compact disc player become almost ubiquitous, while a true video phone (as opposed to CU-SeeMe and other online telephony) is still years away from commercial viability? | The key to understa

The author tackles the issue of technology commercialization, characterizing it as a dynamic process that proceeds through five stages: imagining, incubating, demonstrating, promoting, and sustaining. Contrary to traditional approaches, which emphasize a linear progression from research, through development, to engineering, production, and marketing, Jolly focuses on the benefits of an underlying dual insight, a commitment to scientific rigor and market orientation from ...

You easily download any file type for your gadget.Commercializing New Technologies   |  Vijay K. Jolly. A good, fresh read, highly recommended.

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