[PDF.37nw] Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy

Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy

[PDF.sp56] Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy

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 | #1446745 in Books |  John Wiley Sons |  2010-12-21 | Original language:English | PDF # 1 |  8.70 x.53 x5.67l,.53 | File type: PDF | 208 pages

 | John Wiley Sons

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||0 of 0 people found the following review helpful.| This book is one of the best ever reason on how IP functions in practice|By Robert E. Litan|This book is one of the best ever reason on how IP functions in practice, or should function I should say, in major corporations. IP is not just a defensive tool, but the currency with which major companies can cooperate with others to produce better outcomes for consumers. No one is bet| |"This is a book as much about teams and organizations managing conflict brought on by significant change as it is about intellectual property (IP). Intertwined throughout a series of engaging and personal stories - showing how Microsoft instituted a strategic

Now in paperback, the inside story of "the greatest transformation of Microsoft since it became a multinational company"

Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms.

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You can specify the type of files you want, for your device.Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy   |  Marshall Phelps, David Kline. I was recommended this book by a dear friend of mine.

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