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Creating a Winning E-Business

H. Albert Napier, Ollie N. Rivers, Stuart Wagner




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 | #1243138 in Books |  Cengage Learning |  2005-12-22 | Original language:English | PDF # 1 |  .65 x7.43 x9.24l,1.55 | File type: PDF | 464 pages

 | Great product!

||1 of 1 people found the following review helpful.| Out of Date|By Fluxcapacitor|I had to get this for an e-commerce class, and it wasn't useful because It's outdated. If you have to get this book for a class, please inform your teacher or school that this isn't useful text. When doing assignments or projects, you'll spend more time looking for updated information than referencing the book. This isn't an english or math subject| |1. Understanding E-Business 2. Defining Your E-Business Idea 3. Creating an E-Business Plan 4. Getting Your E-Business Off the Ground 5. Operating Your E-Business 6. Marketing Your E-Business 7. Taking Advantage of Affiliate Marketing 8. Designing Your Web Sit

Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment. Four types of cases are used in this practical, entrepreneurial guide to provide a real-world approach, including a book-long running case study complimented by chapter specific real-world case studies that open and close each chapter. Additionally, case studies that feature both successful and unsuccessful ventu...

You easily download any file type for your gadget.Creating a Winning E-Business   |  H. Albert Napier, Ollie N. Rivers, Stuart Wagner. I really enjoyed this book and have already told so many people about it!

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