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ThinkPad: A Different Shade of Blue

J. Gerry Purdy, Deborah A. Dell




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 | #1421634 in Books |  Sams |  1999-09 | Original language:English | PDF # 1 |  1.14 x6.41 x9.59l, | File type: PDF | 502 pages

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||0 of 0 people found the following review helpful.| Good|By Customer|I miss ThinkPad by IBM...
In this book I can find the ThinkPad's identity, history and spirit.|6 of 6 people found the following review helpful.| Thinkpad Lessons|By J M Rich|Rarely, if ever, do we see such a good example of what it takes to break the mold and create a new brand in a large company. This b|From the Back Cover|ThinkPad: A Different Shade of Blue tells the exciting inside story behind the creation of one of the most successful brand names in computing. Through interviews with the ThinkPad Team and IBM executives, and access to internal documents and

ThinkPad: A Different Shade of Blue tells the exciting inside story behind the creation of one of the most successful brand names in computing. Through interviews with the ThinkPad Team and IBM executives, and access to internal documents and memoranda, the book provides a rare inside view into the workings of an IBM brand team. Here is the inside scoop on the cultural and personality differences that almost killed one of the most significant development efforts in IBM h...

You easily download any file type for your device.ThinkPad: A Different Shade of Blue   |  J. Gerry Purdy, Deborah A. Dell. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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