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There Must Be a Pony in Here Somewhere: The AOL Time Warner Debacle and the Quest for the Digital Future

Kara Swisher




[PDF.gj98] There Must Be a Pony in Here Somewhere: The AOL Time Warner Debacle and the Quest for the Digital Future

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 | #2139077 in Books |  Crown Business |  2004-10-26 |  2004-10-26 | Original language:English | PDF # 1 |  7.98 x.69 x5.21l,.59 | File type: PDF | 320 pages

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||0 of 0 people found the following review helpful.| Digital Personalities|By Retired Reader|This is a witty, gossipy book that is a fun read about a very unfunny merger between the Internet bad boy AOL and the venerable Time-Warner entertainment conglomerate. Unfortunately it is also terminally superficial. As has often been observed more can often be learned from failures than successes. So one would have hoped for a little su|From Publishers Weekly|In an always lively, sometimes glib style, Swisher, writing with Dickey, recounts the forces that led to the biggest media deal in history and then traces the downward spiral of the combined AOL Time Warner. In the late 1990s, executives o

“AOL had found itself at the edge of disaster so frequently that one of its first executives, a brassy Vietnam veteran and restaurateur named Jim Kimsey, had taken the punch line of an old joke popularized by Ronald Reagan and made it into an unlikely mantra for the company. It concerned a very optimistic young boy who happened upon a huge pile of horse manure and began digging excitedly. When someone asked him what he was doing covered in muck, the foolish boy ans...

You easily download any file type for your gadget.There Must Be a Pony in Here Somewhere: The AOL Time Warner Debacle and the Quest for the Digital Future   |  Kara Swisher. A good, fresh read, highly recommended.

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