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The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees

Anthony J. Bradley, Mark P. McDonald




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 | #807333 in Books |  2011-10-18 | Original language:English | PDF # 1 |  9.30 x1.00 x6.40l,1.08 | File type: PDF | 272 pages

||3 of 3 people found the following review helpful.| Clear path to capitalizing on mass collaboration|By Douglas Laney|The Social Organization by Gartner analysts Anthony Bradley and Mark McDonald is a groundbreaking business book that's a must-read for any executive--not just marketing types. The authors lay out a clear path to sustainable high-value mass collaboration initiatives. They illustrate how dozens of organizations ha| |
“If you are planning to launch a collaboration initiative, have a quick read of this book to make sure you have thought through everything you need to do and get it right first time.” — BCS, the Chartered Institute of IT||“The book include

As a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how?

In The Social Organization, two of Gartner's lead analysts strongly advocate exploiting social technology. The authors share insights from their study of successes and failures at more than four hundred organizations that have used social technologies to foster—and capitalize on—customers’ and employees’ coll...

You easily download any file type for your device.The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees   |  Anthony J. Bradley, Mark P. McDonald. A good, fresh read, highly recommended.

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