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| #1309476 in Books | 1994-06-28 | 1994-06-28 | Original language:English | PDF # 1 | .85 x5.57 x9.24l, | File type: PDF | 284 pages||3 of 3 people found the following review helpful.| One of the Best Books on Creativity/Business Ever!|By Paul Palmer|I read this book for the first time over 12 years ago, when it was first released. It has changed the way that I approach colleagues with new ideas and how to get heard.
Backer's First Law.... The best ideas are the most dangerous to your career... is really true.
The second most important|From Publishers Weekly|In 1971, as an advertising copywriter, Backer conceived and developed the famous Coca-Cola ad that features an international group of people singing "I'd like to buy the world a Coke and keep it company." Now president and executive creati
Bill Backer recently retired as vice-chairman and executive creative director of Backer Spielvogel Bates Worldwide, Inc., one of America's most prominent advertising agencies. He provides the tools to guide readers through the treacherous waters of corporate America. Paper.
You easily download any file type for your gadget.The Care and Feeding of Ideas | Bill Backer. Just read it with an open mind because none of us really know.
