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Successful Social Media and Ecommerce Strategies in the Wine Industry

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 | #1624045 in Books |  2015-12-21 |  2015-12-22 | Original language:English | PDF # 1 |  8.50 x.56 x5.43l,1.00 | File type: PDF | 168 pages

||From the Back Cover|Social media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and rese

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.



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