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Online-Marketing für die erfolgreiche Apotheke: Website, SEO, Social Media, Werberecht (German Edition)

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 |  2013-06-01 |  2013-06-12 | Original language:German | PDF # 1 |  9.45 x.43 x6.61l,.68 | File type: PDF | 169 pages

||From the Back Cover|||Ihre Kunden sind im Internet – Sie auch?||Wie präsentiert sich Ihre Apotheke online?|Wie machen Sie sich im World Wide Web findbar?|Wie können Sie welche Online-Marketing-Maßnahmen erfolgreich umsetzen?||

Die Internetpräsenz wird für Apotheken wichtiger, um Kunden und Patienten zu erreichen. Dieses Buch führt ein in Marketing-Grundlagen, Websites, Suchverzeichnisse, Pressearbeit, Newsletter, Twitter, Blogs und Apps. Daneben gibt es Hintergrundwissen über Rechtsvorschriften (Heilmittelwerbegesetz, Berufs- und Wettbewerbsrecht), Datenschutzbestimmungen, IT-Sicherheit und Umgang mit IT-Dienstleistern. Jedes Kapitel bietet mit Checklisten, Anleitungen u...

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