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One Click: Jeff Bezos and the Rise of Amazon.com

Richard L. Brandt




[PDF.te81] One Click: Jeff Bezos and the Rise of Amazon.com

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 | #161714 in Books |  2011-10-27 | Formats: Audiobook, Unabridged | Original language:English | PDF # 5 |  5.80 x.70 x5.20l,.30 | Running time: 19800 seconds | Binding: Audio CD

||7 of 7 people found the following review helpful.| More Of An Overview With No New Insights|By Ryan E. Duncan|As other reviewers have indicated this book is very shallow with no new insights. For even the casual reader of The Wall Street Journal, any national business magazine, or any form of media that reports on Bezos or , the stories and examples covered in this book would be familiar. This is not an informed insider's acc| |
Management Today:|"One Click: Jeff Bezos and the Rise of .com."| ... does it make Jeff Bezos, 's founder, the Edison or Bell of today? The answers come in Richard Brandt's enjoyable book, One Click.|... a good story told well. If

An insightful look at how Amazon really works and how its founder and CEO makes it happen.

Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits h...

You can specify the type of files you want, for your device.One Click: Jeff Bezos and the Rise of Amazon.com   |  Richard L. Brandt. A good, fresh read, highly recommended.

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