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Market-Share Analysis: Evaluating Competitive Marketing Effectiveness (International Series in Quantitative Marketing)

Lee G. Cooper, Masako Nakanishi




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 | #2254883 in Books |  Springer |  1989-01-31 | Original language:English | PDF # 1 |  9.21 x.69 x6.14l,1.37 | File type: PDF | 304 pages

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|| |` ... is recommended to persons who want a useful introduction to the analysis of market shares by MCI and related models. Emphasis on the MCI model and observational choice data detracts only marginally from an otherwise useful and compreh

Book by Cooper, Lee G., Nakanishi, Masako



You easily download any file type for your device.Market-Share Analysis: Evaluating Competitive Marketing Effectiveness (International Series in Quantitative Marketing)   |  Lee G. Cooper, Masako Nakanishi.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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