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Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services

Elie Ofek, Eitan Muller, Barak Libai




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 | #559055 in Books |  Ofek Elie |  2016-09-30 | Original language:English | PDF # 1 |  9.00 x1.50 x6.00l,.0 | File type: PDF | 352 pages

 | Innovation Equity Assessing and Managing the Monetary Value of New Products and Services

|| |
“Ofek, Muller, and Libai have provided a user-friendly, powerful approach that effectively puts a monetary value on innovations. By combining key insights on how new innovations are adopted with how customer relationships develop and create value fo

From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, we’re fascinated with new products and technologies that seem to come straight out of science fiction. But, innovations are not only fascinating, they’re polarizing, as, all too quickly, skepticism regarding their commercial viability starts to creep in. And while fortunes depend on people’s ability to properly assess their prosp...

You easily download any file type for your device.Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services   |  Elie Ofek, Eitan Muller, Barak Libai. A good, fresh read, highly recommended.

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