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From Global to Metanational: How Companies Win in the Knowledge Economy

Yves L. Doz, Jose Santos, Peter Williamson




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 | #2283481 in Books |  Harvard Business Review Press |  2001-11-15 | Original language:English | PDF # 1 |  9.56 x.94 x6.24l,1.25 | File type: PDF | 258 pages

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||1 of 1 people found the following review helpful.| Book makes good points, but could equally well be accomplished in an article format|By Jackal|The authors key point is that multinationals must learn to harness knowledge from around the world to remain competitive. The author based their description and recommendations on case study interviews with a handful of companies. There is nothing wrong with this approach as interestin|.com |"Metanational" is the term that Jose Santos, Peter Williamson, and Yves L. Doz--management and technology professors at the international INSEAD graduate school of business--coined to describe a new type of global corporation. It refers, they explain i

Becoming a global company once meant penetrating markets around the world. But the demands of the knowledge economy are turning this strategy on its head. Today, the challenge is to innovate by learning from the world . This book provides a blueprint for companies ready to embrace this new globalization challenge. In From Global to Metanational, international business and strategy experts Yves Doz, Jose Santos, and Peter Williamson introduce a radically diffe...

You easily download any file type for your gadget.From Global to Metanational: How Companies Win in the Knowledge Economy   |  Yves L. Doz, Jose Santos, Peter Williamson. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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