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Basic Marketing Research: Using Microsoft Excel Data Analysis

Alvin C. Burns, Ronald F. Bush




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 | #3033308 in Books |  2004-08-05 | Original language:English | PDF # 1 |  10.06 x.80 x7.40l, | File type: PDF | 544 pages

||1 of 1 people found the following review helpful.| My favorite book ever!|By Yoghurt|Just kidding. It's a textbook.... About marketing and Excel. Woo hoo!

It did the job and provided the necessary information related to a basic marketing research course.|0 of 0 people found the following review helpful.| It is good so far|By Susan Chieng|I got this book for my class

This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in (XL Data Analyst®) designed specifically to use the power of Excel for marketing research applications, a data analysis output that is exceptionally easy to understand. Basic descriptive statistics, differences through one-way ANOVA, cross-tabulation/Chi...

You easily download any file type for your gadget.Basic Marketing Research: Using Microsoft Excel Data Analysis   |  Alvin C. Burns, Ronald F. Bush. I was recommended this book by a dear friend of mine.

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